Local Services Ads Management
Above Every Ad on Google. Pay Per Lead.
Your prescription for position zero on Google
Local Services Ads appear above standard search ads and organic results — at the absolute top of Google. You pay only when a customer contacts you directly. Not per click. Not per impression. Per real lead. We handle setup, verification, and ongoing management.
The Simplest Google Ad Product There Is
Local Services Ads cut through the complexity of traditional Google Ads — no keywords to manage, no click costs. Just qualified leads from customers ready to call.
Get Verified
Google verifies your business before your LSA runs — background check, license confirmation, and insurance verification. Once approved, your listing displays the Google Guaranteed or Google Screened badge, instantly elevating trust with every potential customer who sees it.
Appear at the Top
Your business appears in the Local Services Ad unit — above all standard Search Ads and organic results. When someone searches for your service in your area, your name, rating, hours, and the Google Guaranteed badge are the very first thing they see on the page.
Pay Per Real Lead
You only pay when a customer contacts you directly through the ad — by phone or message. Not per click, not per impression. If a lead is invalid (wrong service, wrong area, spam), you dispute it and get a full credit. Your weekly budget is easy to adjust at any time.
Google Guaranteed vs Google Screened
Google offers two verification tiers depending on your industry. Both appear at the top of search results — both carry significant trust weight with customers.
Google Guaranteed ✓
The gold standard for trades and home service businesses. The green Google Guaranteed badge tells customers Google has verified your business and backs it with a satisfaction guarantee — if a customer isn’t satisfied with work booked through LSA, Google may refund them up to a lifetime cap.
- Background check on business owners
- License verification for your trade
- Insurance confirmation
- Google-backed satisfaction guarantee
- Highest-trust badge available
Google Screened ✓
Designed for licensed professional service providers. The Google Screened badge shows customers that Google has verified your business credentials and professional licenses — building the trust needed for higher-consideration service purchases like healthcare and legal.
- Professional license verification
- Background check on practitioners
- Business insurance confirmation
- Professional credential validation
- Top placement in search results
Everything in the LSA Management Fee
The $199/month covers full setup and ongoing management of your Local Services Ads account — including the verification process most businesses find confusing and time-consuming.
Verification Management
The Google Guaranteed/Screened verification process involves background checks, license submissions, and insurance documentation. We guide you through every step — what to submit, when, and how — so your application is approved as quickly as possible without back-and-forth delays.
Profile Setup & Optimisation
Your LSA profile is what customers see before they decide to call. We optimise it completely — services offered, service areas, business hours, photos, and categories configured to maximise the quality and volume of leads your profile attracts.
Budget & Bid Management
LSA uses a weekly budget model with Google setting a suggested lead cost range. We monitor your weekly spend, adjust budgets based on lead quality and volume, and advise on the right investment level for your market and service area to maximise your return per dollar spent.
Lead Dispute Management
Not every lead is a valid one — wrong service, wrong location, spam calls, or accidental contacts. We monitor your leads and file disputes on your behalf for invalid contacts to ensure you’re only paying for genuine, qualified customer enquiries. Every credit recovered goes directly back to your lead budget.
Review Strategy
LSA rankings are influenced significantly by your Google review count and rating. We provide a review acquisition strategy integrated with your LSA profile — so that as you accumulate reviews, your ad position strengthens and your cost per lead decreases over time.
Reporting & Coordination
Monthly reporting on your LSA performance — lead volume, lead cost, disputes filed, and credits received. We also coordinate your LSA with your standard Search Ads for full-funnel Google coverage, so you’re not paying double for the same customer intent.
Which One Do You Need?
They’re different products with different strengths. Most businesses benefit from running both — together they cover every placement Google offers.
Our recommendation: Run both. LSA captures the top position with a trust badge and pay-per-lead pricing. Search Ads fill the remaining space with full keyword and copy control. Together they give your business maximum coverage across everything Google offers — at no double-cost, since they target complementary placements.
From Application to Leads in Your Inbox
We manage the full LSA lifecycle — from navigating Google’s verification process to ongoing lead management and budget optimisation.
Apply & Verify
We set up your LSA profile and guide you through Google’s verification requirements — what documents to prepare, how to submit them, and what to expect at each stage. We troubleshoot any issues that arise during the background check or license verification process to keep things moving as fast as possible.
Launch & Optimise Profile
Once approved, we launch your LSA with an optimised profile — correct service categories, complete service area, business hours, and photos. We set your initial weekly budget based on your market and goals, configure lead notifications, and begin monitoring incoming leads to dispute any invalid contacts immediately.
Manage & Grow
Ongoing monthly management — monitoring lead quality, disputing invalid leads, adjusting weekly budgets as your business grows, and coordinating with your Search Ads to avoid overlap. As your Google review count grows, your LSA ranking strengthens and your cost per lead decreases. LSA compounds with time.
Businesses Using LSA with SEO Medics
Real results from trades and service businesses running Local Services Ads in Victoria BC and beyond.
“As a plumber, I was skeptical Google Ads would work for me. Mike explained everything clearly and the phone started ringing within weeks. The Google Guaranteed badge made a real difference — customers mentioned it.”
“SEO Medics handled the whole Google Guaranteed verification for us — I didn’t realise how complicated it was until they walked me through it. Now we’re at the top of Google and only paying when real customers call.”
Electrical Contractor — Victoria, British Columbia“The combination of Local Services Ads and regular Search Ads means we appear multiple times on the first page of Google. It’s the most visible we’ve ever been — and the pay-per-lead model makes the ROI easy to track.”
Local Services Ads Questions
LSA Management Across Victoria BC & Beyond
We set up and manage Local Services Ads for businesses across the Saanich Peninsula, Greater Victoria, all of British Columbia, Canada, and the United States.
Ready to Get Google Guaranteed?
Book a free consultation and we’ll check your eligibility, explain the verification process, and map out exactly how Local Services Ads can work for your business.
Contact Details
Saanichton, BC V8M 1T9
Hours of Operation
Check Your LSA Eligibility
Not every business qualifies for Local Services Ads — eligibility depends on your industry and location. Book a free call and we’ll tell you immediately whether LSA is available for your trade or practice in your area, and what the verification process looks like.
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